Sales EAE Quota attainment is expressed as a percentage and represents the actual amount of new business a salesperson brings in compared to their quota.
Suppose, John Smith has a quarterly ARR quota of $250K. In Q1, he brings in $230K of new ARR. John’s quota attainment = $230K / $250K = 92%
Why it matters
Attainment of quotas is directly related to how a salesperson will be compensated for their variable pay. It also demonstrates whether salespeople can meet their quotas or whether their quotas are too high or low.