Time to value, or TTV, is a critical metric that estimates the time taken for a company's new customers to derive value from the product or service. Any new users would expect to get 'on-time' value delivery from a product/service they are paying for. In SaaS businesses, TTV can be the real difference between the company and its competitors. A business must deliver value on time to retain its customers to competitors.
TTV can differ across industries, services offered, and customers. In the sales process, businesses must keep a close watch on customer priorities. Some of the important TTV metrics to track are:a. Time to basic valueb. Long time to valuec. Time to exceed valued. Immediate time to valuee. Short time to value