ROAS helps businesses to understand the impact and efficiency of paid media spends. It helps in addressing questions like:a. Is the advertising spend fetching a profit or resulting in losses?b. Which specific ad campaign, is driving the maximum profits?c. Which paid media platforms are driving profits?d. What is the profitability of paid media spend vis-a-vis customer acquisition strategies?A high ROAS can help companies rapidly accumulate the resources required to scale their operations efficiently.