Lead lifecycle refers to how a SaaS company manages the lifespan of a lead (or potential customer) from the time they visit the website or sign up to eventually turning into a customer. It explains and gives insights into how a lead arrives, how they move in the sales funnel, and what the company does with the lead at each stage.
Companies use lead lifecycle for two main reasons: a. To prevent sales leads from quitting in between the sales cycleb. To check conversion rates at every stage and how they can be further optimized