Business drivers are the primary activities, personnel, and data inputs that drive a company's operational and financial growth. Business drivers can be a company's sales personnel, website traffic, unit sales, units produced, number of stores, etc. For any business to form a business strategy or establish a business model, the first step is to understand the main drivers of the business.
While business drivers can differ across industries, here are some common business drivers:1. Number of store locations2. Number of units sold 3. Product/service price 4. Number of salespeople5. Website traffic volume 6. Website traffic conversion rate 7. Rentals of office space8. Employee salaries