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Vareto recognized as top startup to work for by Will Reed

Vareto Recognized as Top Startup To Work For by Will Reed


Mountain View, California
— July 25, 2022 —Vareto has been named one of the Top 100 Early-Stage Companies to Work for in 2022 by executive search firm Will Reed. Moreover, Vareto was selected as the overall leader for company culture and won gold for the Employee Champion Award out of 500+ startups considered.

“We’ve worked with hundreds of early-stage B2B tech companies who are on-mission to transform the way we live and work,” said Paige Robinson, Founder & CEO of Will Reed. “We believe the most successful companies are those like Vareto, who are committed to building human-first cultures that offer meaningful work and support the full employee experience.” 

"Since Vareto was founded, we've been very intentional about scaling the team and developing our company values," said Sasha Martin, Head of People at Vareto. "We believe our people are our superpower, and we take great care in cultivating an environment that amplifies individual strengths and enables us to be #bettertogether. We are honored to be recognized by Will Reed and to be considered a leader among such an impressive list of early-stage companies. We look forward to learning from each other as our companies enter the next phase of growth."

Visit top100bywillreed.com for details.

About Vareto

Vareto is the all-in-one strategic finance platform that powers business planning, forecasting, and reporting. Founded in 2020, Vareto has grown to over 40 employees across 25 different cities. We're a group of thoughtful, driven people who want to build an exceptional company that transforms the way leadership teams plan and make decisions. We believe that diversity creates a stronger team and we proactively seek out teammates with different backgrounds and experiences.

About Will Reed

Will Reed is the only executive search firm built exclusively for early-stage founders. Founded in 2015, the firm recruits go-to-market (GTM) and People leaders for Seed thru Series C companies backed by leading venture capital firms like a16z, Accel, Bessemer, Insight Partners, Lightspeed, New Enterprise Associates, Sequoia, etc. Will Reed believes early-stage founders are responsible for shaping our collective future, so they couple search with founder enablement curriculum and coaching to ensure their B2B tech clients can compete against the giants for top talent. 

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